I’m going to start a very slow series – slow as in – I’m not sure when the next tip is coming, haha! But, I know this needs to be shared, and I want to help with your shooting and showcasing techniques that you might find helpful in attracting certain clients.
When I first entered weddings I started at $1,200 for 8 hours of coverage and that was made before I paid my second shooter Amy who has been by my side from day one!
I have loved every single one of my clients from the beginning of my career to now, but when I first began, my goal was to get better at my photography talents, continually learn, and to charge more. My package is now at $6,000 and it’s taken a lot of workshops, marketing, equipment, hard work and money to get to where I am – that’s where the price increase is justified.
With that said, I know some of you want to increase sales, bookings, and perhaps reach a new clientele. So today, let’s talk about the important shoe shot.
Know your shoe designers
If you’re one of my 10 male readers, you should start watching the Style Network, pick up Vogue, or ask your girlfriends the names of labels. Louboutin (not the same as Louis Vuitton even though it sounds close), Valentino, Jimmy Choo, Manolo, maybe you can turn on Sex and the City to hear what Carrie talks about – shoes!
If you have a bride who didn’t buy designer shoes, do not showcase the label, don’t emphasize a huge shoot from up top because no one cares, including the bride because that’s not why she bought those shoes. She bought them because they are cute. So, prop the shoes creatively and show the details of the shoe. By not showcasing the non-label, when you blog post it potential clients will focus on the shot itself, not being distracted by the Mossimo shoes, other random thoughts, and perhaps disregarding your photography services.
Photographing Non Designer Shoes
Now the following images are by the one and only Kate Spade but here are some ideas where you don’t see the label that still allows you to show off the cuteness of the shoe. You can do this with non designer shoes because I’m sure they’re still cute, after all the bride liked them enough to wear on her big day.
Take any shoe sole pads out too.
You want to make people love your shot of the shoe, not be distracted by the non-designer label. Below, these are designer,but nevermind that, showcase the back details!
Shooting Tip: Shallow depth of field, shoot the shoe detail, focusing on the end of the shoe. Shoot the shoes on with the bride wearing them.
Showcasing Designer Shoes
If you have a stylish bride who spends $1,200 on an amazing pair of Louboutins, Jimmy Choo’s, or Valentino’s, you better showcase that label because that tag alone cost half the price of the shoe. Make sure it’s real big on your blog to attract the clients that will think, “Oh my gosh those shoes, I die!” I know this sounds crazy, but even the designer labels are pretty. They just are.
Shooting Tip: Shoot at an F stop that focuses on the label AND the shoe detail, red sole included if applicable – avoid missing the mark and only having the label in focus.
The goal is to shoot the shoes tastefully showcasing the designer because it’s important to the bride, but also for this bride, the shoes were just as important as the dress!
I even spotted the bridesmaid and had to pull her aside to snap a photo of the red sole! But of course, I focus on her because the photo is about how gorgeous and stylish she is, but it’s a just a little hint of the obvious.
Do this with guests too – if you see a red sole, chase it like there’s a 50% off clearance on them! In my dreams…
Diana Elizabeth had Badgley Mischka shoes on her wedding day – designer but not overly priced.