Welcome to my new blog

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Hi! Oh boy, we are here – finally. If you’re reading this on a RSS feeder, please come on over to the new site. If you’re reading on mobile, you may notice the blog is now mobile friendly!

It means so much to me you spend part of your day with me and so I want to make it worth your time. I believed a new redesign for everything would help clear all the cobwebs in my brain and focus!

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New blog features

  • There is now a shop. This pages showcases products in beauty, home and garden, linking you to the online stores. Some items are efficient products, and others are simply things I love. I plan to add to it when I discover new products, and I am often asked for gift ideas so this is a great resource for a gift guide.
  • There are double menus. Category topics are under the logo, while main pages are at the top – like my home tour and photography portfolio.
  • There’s a scrolling image bar that will highlight posts for new visitors or if you stop in every once in a while – products and posts that I think you’d be interested in.
  • I created a Style and Beauty category. I’ll be sharing more of those type of posts. Lifestyle category now consists of personal life and work life and branches into those topics if you so want to read about specific topics like relationships, or business tips, you can go straight to those posts.
  • You can get blog posts delivered to your email. Added to the sidebar is the option to opt in my newsletter that I send once a year or two, haha, I’m trying to get better, or receive new posts by email – they will be sent weekly and not every day as to avoid you getting sick of me.

Why I decided to rebrand

It had been six years since my custom blog and I loved it every year as it helped elevate my photography brand. When I decided to blog more, a few facelifts occurred but then I needed a fresh start.

I can truly tell you that for individuals, I believe a persons brand is not a logo or color theme, it is you. This is my third time rebranding since 2010. If I were a restaurant, bank, or a brick and mortar, changing up my logo this many times would be a terrible idea. But as an individual and watching other creatives/entrepreneurs, I’ve seen their logos change three times over the course of five years if not more, so if you’re thinking about it, do it.

The branding

 

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My goal was simplicity and elegant – typography focused with a tagline so as soon as you came to my blog you would know I’m a home and style blog. My photography logo is the same, but no tagline.

I also have photography clients who come to my blog (doctors, CPAs, corporate clients included and I wanted my blog and photography site to be cohesive in look). Sometimes it takes rebranding to challenge you to be even better with what you do and the information you provide. I’m hoping this stays true for me.

This is my alternative logo which could be used in other ways. It reminds me a little of of Hermes. I’m not quite ready to let go of my commissioned watercolor portrait so she stays on the sidebar for now.

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Thanks for being here, thanks for reading, and thanks for trusting me. I never take your trust and time for granted.

Tomorrow, we kick off with a $100 giveaway to one of my favorite clothing lines, I’m sure you know who that is – Kokoon!

{Photo by Michael Franco}

Diana Elizabeth is an author, photographer, and obsessive antique shopper. You can typically find her in her garden wrist deep in dirt, at a local estate sale or planning her next epic party.

15 Comments

  • Deb E

    Well I love your alternative logo, but I would since my initials are DE, and my middle name is Dianne! Love the newness of it all.

  • Courtney L

    I LOVE love your new site & blog – literally every detail. So fresh but still classic… fun to look at :)
    xx

  • mk

    Girlfriend, I LOVE IT! Great great great job! And that you virtually did this all yourself….it’s even more amazing. I love your go get ’em attitude, drive and overall style (from writing, to visual and of course friends..hehe). So proud of you and way to go!

  • Erin

    Love the new look, but love the mobile-friendly site even more! It looks great, and makes things much easier to read while I’m on lunch. :) Keep up the awesome work, Diana!!

  • Mailinh

    Looks FABULOUS, Diana! It’s a digital version of spring cleaning of sorts. Loved the old look, too, but it’s always nice to get an update now and then. Love being able to see the progression of your blog and you as a creative.

    • Diana Elizabeth

      Hi Mailinh, I like the way you think ;) Now to get to the other drawers in my home and clear my desk as they seem to have gotten cluttered up during this process! Ha ha! Thank you for following along and being such a true friend, even far away. xx

  • Stephanie Young

    I LOVE THE NEW LOOK! Reading your blog has become part of my morning routine, so the last week or so was tough as I checked daily, but the wait WAS SO WORTH IT! I have you to thank for some of my favorite products and services, and can’t wait for more recommendations! :)

    • Diana Elizabeth

      Hi Stephanie! YOU ARE THE BEST COMPLIMENTER! I wasn’t sure if the internal control freak in me could have the site down for a week but I knew it had to be done! Thank goodness my web designer in RUSSIA was very good at always responding as our days and nights were different! Thanks for trusting me, you are the best. I also need to post a recipe or something soon with the herbs you sent! On the to do list!

  • Carissa

    It looks so good, girl!

  • Kate

    Nailed it. Clean, classic, perfect. Congrats!

  • Ricardo Dutkowiak

    Diana you ROCK! :) Love the new design soo much!!! Keep up with the great work, greetings Ricardo

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