Figuring out what you do

The answer always changes for me – ever since I became a full-time entrepreneur. At first, I was a little embarrassed that it would change so often, but then I realized, if it changed and I was actually making money, who cares what you’re doing? It’s far better doing something that fills up your time and bank account than trying to do the same thing if it’s not working. If photography is slow, I do graphic design, if graphic design is slow, I blog, it all rotates depending on the economy and the opportunity.

A tip to figure out what you do

At Mom 2.0 Summit I attended in Phoenix, we were told to write down a list of everything we did and who we were. Yes, this is me telling you to do that – if you were confused on what to actually concentrate on. After you fill up your page, go back and circle the things you want to be known for, write about – for blogging.

Let me give you an example – me.

Wife / Christian / Model / Actress / Former Journalist / Writer / Photographer / Graphic Designer / Traveler / Seamstress / Gardening Enthusiast

I bolded what I wanted to be known for. Then, you write this in your bio on your website/blog. It helped me with the several websites I have, the graphic design LLC, photography LLC and the blog which had started as an extension of my photography LLC but has become it’s own income as well. Those three things are now what I do – (1) marketing and graphic design, (2) photography, (3) blog. And yes, it’s all working – one area may be stronger than another, and some days it’s all three and I want to bang my head on a desk but instead I praise God for work.

My graphic design boutique Silver Spoon Studio needed a facelift. This is a WordPress site using a Genesis Child’s Theme. Putting this together in 48 hours I started to thank God I have been an html nerd since I was 15 in high school. A week after I gave this site a facelift, I landed a large account, and so like they say – luck is when preparation meets opportunity. 

My main site – finally got a facelift. I know, you’re thinking, you had a main site? I did, then I took it down and had it forward to the blog. But now that I know what I do and what I want to focus on, the main hub needed to be up. www.dianaelizabeth.com

When marketing and visuals collide – you get me. That pretty much became me in a nutshell.

I share this with you to encourage you that if you are in a rut in rebranding or deep down you know you need to rebrand or focus on showing the world what exactly you do – even if it’s just today or the next year, do it.

Sit down, make your list, take the time and just do it. You only have to do it once and then you are done, for a good while anyway, promise. Once you do, feel free to leave your link below so I can check it out!

{Photo by Melissa Schollaert}