Shooting + Pricing Corporate

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I recently booked three corporate jobs in the last month and I’m pretty excited about them.  I would have never thought I’d venture in that direction, but I found that I really enjoyed them – the time it takes is equal if not less to a typical portrait session and you can earn more.

If you aren’t sure how to price and include edits, I structure it similarly to headshots I do for actors.

I ask for the number of employees, assume it’ll take me 3-5 minutes per person and figure out time.

PRICING:

  • 1 price for the time, includes ALL the images you take in small JPG for preview, and say 10 final edited images, their choice.  Example: 1 hour $800 includes 10 JPGs.  2 hours, $950 includes 10 JPGs (there is a price break because they will be ordering more final edited images which I will price).
  • Additional $XX per edited image.

Pretty simple.  I think corporate headshots are also fairly easy, unless you get some interesting clients, some don’t understand that it should be like school photos – one shot and it’s your best.  Since no one understands photoshop is a huge improvement, try to give images fairly small so they don’t over analyze, or suggest that someone up front or up top makes the final selection on which images to edit before some get too hard on themselves.  If you’re worried about your SOOC (straight out of camera) images and a client not seeing the potential, include in one final edited with the SOOC shots.

DELIVERING PREVIEWS:

On the 5D Mark III, I love that I have two card options, SD card and compact flash.  I have the smallest JPG recorded to the SD card and RAW to my compact flash card.  Therefore I can just throw in my SD card in my computer click and drag and send via Dropbox for previews – no time resizing needed.  I do not rename any of my files, and I export keeping the same name.

PREPARATION:

A week before the shoot I touch base once again. I also include an invoice (if final number of images are certain), and my already filled out W-9 form – I keep one on file on my Google Drive that I attach easily.

It is important to ask your corporate client what they want to achieve.  As a portrait photographer, I include a lot of my portraits and headshot work so they can see my style to make sure it aligns with their vision.  I also ask them to attach images they like so we are on the same page.

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Some clients may want all indoors and with side window light, while others want your typical portrait style.  If windows aren’t tinted, you should be able to get some great indoor window light images.

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You may also be asked to shoot on white.  I had been asked this and since I’m a wedding photographer, I have some equipment that can make a decent on white background shot without the studio equipment.  They had a very small room available and had put up a wrinkly white cloth.  For this impromptu shot, I decided to use my off camera flash, 480 EXII (triggered by Radio Popper JrX System + RP Cube) behind the white backdrop to make it bright, and used my on camera flash 580 EXII and the Gary Fong Lightsphere Universal Cloud.

Photoshop magic wand select tool at 55 tolerance I could just select and edit.  Done.

A studio would have been ideal, but sometimes if it’s not your specialty with equipment and space (especially if you are on site at the office), you have to work with what you can.

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I feel I also have to stress this when it comes to corporate – your style can still carry over to corporate sessions.  It might not have a floral bouquet or a gal in a pretty dreamy dress, but you can still incorporate your talents to make a successful shoot.  However also keep in mind that you need to make your client happy and that’s what is the most important – not portfolio building.

DELIVERING FINAL IMAGES:

I send a Dropbox link (I typically scold professionals who deliver via online sharing services due to the incompleteness of branding, but for corporate, they often need to forward the images to their marketing department).  I send the link, invite to the folder, and I send a somewhat similar package I send to my couples, to my corporate client.  Don’t forget the thank you note.

Happy corporate shooting!

Diana Elizabeth says if you can, arrive early to check out where you will be shooting so you are prepared.

Diana Elizabeth is an author, photographer, and obsessive antique shopper. You can typically find her in the garden wrist deep in dirt, at a local estate sale or planning her next epic party. She continues to blog weekly.

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