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Shooting and cropping for prints
As my wedding print orders are coming in from clients (hurray for clients who know the value of professional lab prints), I wanted to touch upon cropping in frame, and remind you that if your clients want to blow up one of their images to an 8×10, they will have to lose part of the image, so you should try to keep enough negative space.
So my tip is this – take a step back. I also take this tip with shooting editorial shots for magazines since images tend to bleed over the page.
A true size is 4×6, but I always encourage my clients to order at least a 5×7 because prints to display always look better bigger, never be afraid to go big! So keeping that in mind, especially while taking family portraits, have plenty of room on both sides of the frame for cropping purposes.
- If a client orders an 8×10 that I think squeezes the image too much, I order a complimentary 5×7 in the same print so they have another option as well.
- I do think it’s important if not mandatory to offer your clients places to order their images for the sake of quality control (because no one gets rich off print orders), or at least direct them to a lab. Your job shouldn’t be over once you give them the disc, help your clients get the best out of the beautiful images you worked so hard to capture and edit, which is also part of your branding!
- If a client orders a print larger than an 8×10 such as an 11×14, I always mount it on matboard so it avoids any wrinkles of any sort when they do frame it. It’s only 1/16″ thick and definitely worth it!
Diana Elizabeth always gets happy when she sees print orders from clients because it means they fully understand the value of professional prints and she knows that what is being displayed is the absolute best quality!