Project: Bella Lily Bridal in Glendale, AZ

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After many months of hard work, shopping trips, texts, pins, returns and exchanges, Bella Lily Bridal has arrived in the Northwest Valley of Phoenix in Glendale!  The store opens to the public this Saturday.

From the birth of the logo to being invited to work on the interior layout and design, this is my biggest and most proudest project to date.  The boutique is one of the first in the valley for an open concept bridal boutique, which is popular on the West Coast.  The vision was clean, timeless and upscale – I am certain we achieved it.  Every color, detail, book, lighting fixture, anything and everything you see was a team effort and had to get two yeses – from myself and Brenda.  There were some tough decisions, budgets to honor, but knowing that if you went with your gut on what you love, you can’t go wrong.  While owner Brenda Maldonado gives me more credit than I deserve, the style of this boutique is all her – I just had to help refine and pull it out of her.

Please join me in welcoming the latest boutique to the Phoenix Valley, Bella Lily Bridal! Thank you for riding along in this adventure with me until I could reveal all the hard work we’ve been doing.  I’m excited to share this space with you.

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Brides are booked in the Bella room or Lily room.  A Pretty Plum Sugar robe is in each dressing room for modesty purposes as they change from dress to dress.  Veils hang from a magnetic strip on the walls for easy grabbing and organizing.  There is also a magnetic strip inside each dressing room for dress clips (they tend to be large) and mock veils.

Shoes in multiple sizes also await for brides to try on with their dresses.  We borrowed this idea from the dressing rooms at Saks Fifth Avenue.

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A full-length mirror and small seat is in every room, and there are two viewing spaces for brides.  The platform was custom made by a talented carpenter friend.

Many of the items for the store were purchased at local stores around the Valley and popular online furniture flash sale sites.  Brenda and I shared two boards on Pinterest – one was for ideas, all the things we liked and another board was all the things that were purchased – even iPhone photos. This kept us on track so if we decided to make a purchase, we would move the item to the purchased Pinterest board to keep an eye on consistency and not over purchase.

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The longer I stare at that side table the more my heart longs to have it!  It reminds me of fish scales, or the siding of an old Victorian house.

Dresses hang on light, natural wood hangers.  The feeling of this modest space and open air space was to be light and airy.  You will notice an absence of black in the boutique – except for the cheeky chalkboard signs.

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Brenda wanted to go in different direction from the typical check-out consoles and explained her vision of a desk where contracts could be signed and payments could be made on her iPad.  At first I was hesitant since this was very untraditional but I’m so glad we found the right pieces to make it look like it belongs.

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It took over a dozen trips to find the perfect pillows and that we did! Metallics paired with neutrals and soft pinks and blues was our color palette – with a few surprising bursts of fuchsia in the right places. What we had to really pay attention to was making sure each piece was elegant and timeless – one can easily go overboard with too much sparkle or miss the mark.

The incredible wallpaper has a beaded texture and came from Holland.  It was an investment, but well worth the impact it makes on the space and no need for hanging artwork on the walls.

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 Logo, photos, branding and interior by me, a lovely Silver Spoon Studio project.  A behind the scenes design of a bridal boutique interiors and branding.

Diana Elizabeth is an author, photographer, and obsessive antique shopper. You can typically find her in her garden wrist deep in dirt, at a local estate sale or planning her next epic party.

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