I had the opportunity to attend The Workshop in exchange for my honest review. The following content reflects my honest thoughts of the event.
Last week I went spent two days at one of the most beautiful and well-executed social media marketing and blogging workshop – The Workshop: A Conference by Bloguettes. From event planners and interior designers to schools and bloggers, anyone who knows the power of social media, web, and email marketing came together to learn the ins and outs of digital strategy. The presenters included MailChimp, Google, GoDaddy, Planoly, See Jane Work, and lawyers giving legal advice and content creators giving tips on how to go viral – and more!
If you weren’t able to attend I have incredible news – you can purchase a digital ticket of the recorded sessions for $120 which gives you recordings of the 30+ sessions – for a full year! Whether you are starting or have an established business, or in-between, these sessions will equip you with so much knowledge and skills you can implement to take your brand to the next level, I highly recommend getting a digital ticket. I’m looking forward to watching the sessions I missed because I was attending another one!
I’ve gathered my 10 favorite tips to share out of the 100+ tips I can implement immediately.
But first, I want to share the experience in hopes you can one day attend, encourage you to buy a digital ticket so you don’t miss out on the information AND – to give applause to the women who work at Bloguettes and the volunteers for their hard work to put this together so 400 of us could experience this incredible workshop. This workshop was so pretty I have to share the details.
The night before the workshop there was a happy hour kicking in downtown Phoenix – the weather and atmosphere was perfection and the food was delicious, I ate so much I pretty much had dinner that night – ask Kate. Pictured: Sakura Considine (co-owner of Bloguettes/The Workshop and blog) and Kate Nelle (photographer/blogger just named by BuzzFeed as a fashion blogger to follow on IG!) some wonderful friends of mine.
The first day I was floored by the set up – in the workshop rooms and the resting areas – it was all instagrammable, which of course is smart smart smart! I mean really, swooning in every direction at their decals all over the place which made it visually appealing and exciting as we passed through to our next session from room to room.
There were also snacks and water available, coffee tickets and drinks – for free and lunch too! Oh and did I mention an incredible swag bag filed with – a planner, phone case, office supplies, pen, keychain, snack container, those are just off the top of my head – it was such a treat.
While I’d love to focus on the decor I want to tell emphasize that these classes were incredibly informative. It was important that these presentations had actions we could implement and approved of before the presentation by the founders of the Bloguettes.
I have about 20 pages of notes over the two days and took 11 courses – but I’m going to watch all 30+ sessions via the digital ticket – included for those who attended and offered to those who couldn’t attend since it sold out – 400 attendees from all over the country!
The courses I took included: How to leverage digital trends to future-proof your business, Your Path to a better YouTube channel, How to make your video go viral, 5 Things Clients are looking for in a portfolio and resume, Complete Guide to Instagram for Business, How to write a newsletter people actually care about, Using E-mail marketing to build a relationship with your audience, How to do More In Less Time: How to Increase your Productivity Day-to-Day, Elements of a Compelling Brand, How to Leverage Facebook & Instagram Organically to Reduce Lead Cost on Facebook Ads, The Legality of Partnerships and Collaborations and how to Protect your Content.
I mean – that’s all I could fit in but there were so many more amazing presentations! Are you ready for me to share my 10 favorite things I learned? I’m also going to share the 5 things I’m going to implement starting today!
Top 10 things I learned
- 20% of YouTube viewers will click off after 10 seconds – so make it appealing or put in the information you need within those first 10 seconds.
- When it comes to resumes, leave a lot of white space, and spell out the months instead of 1/13 say January 2013. The less your resume looks like a chore the less it will be to the person reading it and personalize your cover letter, tell them what you want to bring to them not what you are looking for in a job in your mission statement.
- People will decide if they want to follow you on Instagram within 2-3 seconds so make sure your grid is clean and well-branded and they can tell immediately who you are and what they can expect from you.
- Color block your Instagram by either doing light and dark images back and forth, or a close up and a far away shot to give contrast on your grid.
- 9/10 US marketers use email marketing to engage with their audience – and the average ROI for each $1 spent on an email is $38! Worth it! Create an emotional connection and when videos are embedded in the email they are 10x more likely to be read.
- Your brand is more than just the logo and fonts – it’s about your tone of voice, experience, promise, personality and mission. Everything from how your invoice looks to the tone of your emails.
- Your logo should have three colors: Primary which is 60% used, and a secondary, used 30% and an accident color used 10% on your site and branding materials. Bonus: Use a maximum of 3 fonts and don’t rush when it comes to branding, Bloguettes clients are always undergoing a rebrand because they went with a cheap logo company.
- Facebook algorithm is looking for signals that shows a post is relevant through meaningful conversation, reactions and if you are creating a sense of community. You can increase your post by responding to comments, live streaming on Facebook and allowing collaborators to cross post by the back end allowing them to share so it looks like it’s coming from their page.
- Partnerships are formal and there are automatic legal protections and obligations while collaborations are defined as a cooperative agreement of two or more parties working toward a common goal which is informal and has few legal protections. Both are suggested to be protected by a contract.
- Who owns the content created? The party who creates it, or the party who intends to use it. Copyrights are automatic and attach as soon as original work is created, there is no requirement for a notification of a copyright or to register one with the Copyright Office.
So those are my favorite tips – but there were so much more and of course each person might find other parts more beneficial like if you wanted to viral on YouTube or get more bang for your $1 you spend a day on Facebook ads, who to target. So I highly suggest if you are dying for some more business information to get a digital ticket when they come out and maybe take 1 or 2 hours a week to watch a session.
As you can tell, every where you looked was a treat for the eyes. Lunch break time you could get your hair braided and also check out the other vendors like grab some cotton candy, take some photos at cute spots for your Insta. I loved the volunteers o hand who were chipper and thrilled to take your photo for you as many times as you wanted! Or in my case, a lot of my pics were also taken by my new friend Kelli from LA (she’s in beginning mode of starting her brand or else I’d link to her blog if there was one). I love new friends!
Even the bathrooms were lovely, products to sample by Glossier, and now I want the Burning Rose candle which is $80 but worth it – it smells like a bouquet of roses, with with a woodsy smell. I still have to convince Benjamin it is haha. Here’s a smaller version for $35.
I also fan girled over Holly the founder and told her I had been a customer since she opened the online shop back in 2004 – there was nothing feminine about desktop supplies on the market yet! She really paved the way and I know it because I couldn’t find it which is why I did a search for it and landed on her storefront page. She gave the presentation on doing more in less time – ah, efficiency! A girl after my own heart.
And since it’s the first week back after The Workshop, and I have all these things to do, I thought I’d share the 5 things I’m going to start implanting!
5 things I’m going to implement starting today
- Turn off pop-up on emails, sounds, and fetch email every hour instead of automatically. Did you know a 28 second distraction can double your error rate?
- Fix my YouTube channel to have better colors and cover photos. I have 800 subscribers now! Wahoo. Time to work on my videos…
- Allow myself permission to engage on IG by setting a timer and giving myself 20 minutes a day to engage. This will also help me not scroll all day through my feed.
- Consider starting a newsletter even if it’s just 2x a year. Clear out old newsletter list and have them opt in to the new list.
- Create a contract for my partnerships – I always sign them when the brand has one but when they don’t, we don’t use one. Eek! Use Docusign.
I wish all of you could have attended to experience the cuteness, creativeness and empowerment vibe that was all around but I hope you feel like you experienced it with me. If you are a business owner wanting to take your business to the next level, consider the digital ticket to get all the helpful information the 400 attendees learned over the past 2-days. I would absolutely have paid to attend – the information and experience was worth it, even the connections made with fellow creatives and seeing friends in the industry made it feel like a little business bootcamp!